Elredo: The New Voice of Publishing
19. June 2026
Matěj Schmalz started with a simple mission: help people read more. He built a reading app – Elredo – that today has tens of thousands of users and is used by hundreds of companies as a digital library for their employees. But working closely with content and readers surfaced a problem he had not expected: every time someone asked "when will this book come out in audio?", the answer was almost always the same – it will not. Producing audiobooks is expensive, slow, and rarely financially viable for most titles. The result? Only around 15% of books ever make it to audio. The other 85% stay silent.