Rules Have Changed: AI rewrote the rules of creative work. Learn to play differently.

25. June 2026

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Rules Have Changed: AI rewrote the rules of creative work. Learn to play differently.

The creative industry is facing a shift unlike anything before. AI is changing how films, campaigns, visuals and educational content are made. Most creatives and marketers are standing at the threshold – without a community, without guidance, and without a clear path to working with AI intentionally.

Vision

The goal is simple: creatives should not see AI as a threat or a trend, but as a tool they actually know how to use. Brno can be the place where this transformation happens thoughtfully and collectively – and from where it grows into a wider European creative community.

Gamechanger

Pravidla se změnila (Rules Have Changed) helps creative professionals and marketers make sense of AI through four pillars: the KPZ conference, AI FilmFest, workshops and training, and AI video production. This is not another showcase of tools. It is a platform where experiments become practice – and where people can learn, test and move forward together.

Who is it for?

For creative professionals, marketers and content makers working with content, visuals, video or communication – and looking for a more intentional way to use AI. And for companies and organisations that want to train their teams or produce AI video campaigns with real expertise behind them.

What has worked so far?

In four years, the platform has run three editions of the KPZ conference – most recently at the Brno Planetarium, with more than 170 professionals from the creative sector. More than 800 people have attended in-person workshops, with hundreds more joining online courses. Its social media community now reaches 125,000 people from the creative field. AI video production has moved from early pilots to real film and series projects.

The team is looking for companies and organisations ready to pilot AI video production or structured AI training programmes. They are also looking for partners with AI tools, practical experience or real project stories who want to help shape KPZ 2027. If that sounds like you, reach out.

Want to join